Your Website Is Your Home Base — Let's Give It Some Love

February's theme in our 52-Week Marketing Maintenance Plan is Website Refresh, and there's a good reason why we're tackling it early in the year.

Your website is where everything else points. Your social posts, your email campaigns, your Google Business Profile, that conversation at the networking event — they all lead back to your website. And if it's slow, confusing, outdated, or broken in ways you haven't noticed? You're losing people before they even get to know you.

Here's the thing: most website problems aren't dramatic. They're small. A broken link here. An outdated testimonial there. A photo that takes six seconds to load. A contact form you haven't tested in months.

Individually, these things feel minor. But together? They create friction. They plant tiny seeds of doubt. And in a world where people make snap judgments in under three seconds, friction kills conversions.

Why February Is Website Month

February is short, cold (if you're in the Northern Hemisphere), and often a bit slower after the January rush. It's the perfect time to turn inward and give your digital storefront the attention it deserves.

This month, you're not redesigning anything. You're not learning to code. You're simply checking, updating, and tightening the things that matter most.

What You'll Accomplish This Month

Over the next four weeks, you'll work through these focused tasks:

Week 1: Run a full site health check — test every link, every form, every page on mobile and desktop

Week 2: Update your homepage and key landing pages — refresh copy, check calls-to-action, remove anything outdated

Week 3: Audit your images — compress what's slow, replace what's off-brand, add alt text for accessibility and SEO

Week 4: Review your contact and conversion points — make it ridiculously easy for people to take the next step with you

Each task takes 30-40 minutes. Each one makes your website a little more trustworthy, a little more professional, a little more effective.

What This Actually Looks Like

Let me paint a picture.

You sit down with a cup of tea on a Tuesday morning. You open your website on your phone and start clicking through. You find a link that goes nowhere — fixed in two minutes. You notice your "About" page still mentions a service you stopped offering eight months ago — updated in five. You test your contact form and realise you've been missing inquiries because the notification email was going to your old address — changed immediately.

None of these tasks are glamorous. But each one removes a barrier between you and a potential customer.

By the end of February, your website will be tighter, clearer, and working harder for you. And you'll have done it without hiring a developer, without a big budget, and without losing your weekends.

The Bigger Picture

This is what the 52-Week Marketing Maintenance Plan is all about: making progress without pressure.

You're not behind. You're not failing. You're just doing one small, strategic thing each week that keeps your marketing healthy and functional.

February is about your website. March will focus on your email systems. April tackles social media cleanup. And so on, through the entire year.

Each month builds on the last. Each task compounds. And by December, you'll look back and realise you've transformed your entire marketing ecosystem — not through heroic effort, but through consistent, manageable action.

Ready to Start?

If you're following along with the 52-Week Plan, Week 5 begins this week. Grab your laptop, set a timer for 40 minutes, and run that site health check. Click every link. Test every form. See what's broken.

You might be surprised what you find. And you'll definitely feel better once it's fixed.

Your website is your hardest-working marketing asset. This month, let's make sure it's working as hard as you are.

This post is part of our 52-Week Marketing Maintenance Plan — a year-long guide to keeping your small business marketing healthy, functional, and effective without burning out. Not overwhelming. Not trendy. Just the essentials, done consistently.

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