For this week’s song choice, we’re going back to the 80s with Blondie’s Call Me.
And although the funky hairdos and extreme shoulder pads were lots of fun, we’re taking this nostalgia trip because the song has a link to an essential marketing technique.
When it comes to marketing, customers need some help knowing where to go and what to do.
You want to lead them through a journey that will ultimately result in them becoming a committed customer.
And it’s been proven that the more interactions a person has with your brand, the more likely they are to commit to a purchase.
One of the best ways to encourage continued interaction with your brand is by using a call to action, also known as a CTA.
To fill you in… A call to action acts as a signpost, telling the customer what you would like them to do next.
In practice, this can be any kind of written, verbal or visual instruction.
In email marketing, you will often see them in the form of colourful little buttons containing words like ‘buy one now’, ‘download here’ or ‘find out more’.
Without a call to action, things can get a little confusing, leaving customers wandering round in circles or losing interest.
Tips for a great CTA:
- Keep it simple and easy to understand
- Ensure it is both specific and relevant to the customer
- Make it easy to spot and ensure it draws the eye
- Try and stick to one CTA at a time - remember that people are unlikely to go back to an email or a post to go down the other fork in the road! Lead them step by step through your customer journey
- Think about what will motivate your customer - why should they do what you are asking them to do? What’s in it for them?
- If you can, try and create a sense of urgency to entice immediate action - you want them to strike while the iron is hot, not decide to come back to it later and then probably forget (we’ve all been there!)
Blondie’s call to action is a pretty good one - it is hard to miss what she is asking her lover to do!
Now check this out… You are reaching the end of this blog post and we don’t want to lose you. We want to keep you engaging with our brand, so we will give you a clear signpost to the next step in the journey…
Read last week’s Music and Marketing blog, featuring Led Zeppelin, here: https://www.themarketingdetectiveagency.com/post/music-and-marketing-marketing-funnel
See what we did there?