Our vision is to be the first choice for marketing and business strategy. Our vision was born out of a love of marketing and a need to share this joy with everyone we meet. When Erica and Alex first met at an international insurance company there was instant rapport, as both have a strong passion for marketing and a lot in common, including a love of Karaoke!
This rapport became evident over the many years of leading the marketing department together. Through a lot of hard work and a lot of laughs, they developed a working relationship that was strong both strategically and creatively.
True partners in crime! While working together, they would hear about business struggles within other companies. Often discussing these struggles themselves, the detective in Erica and the creativity in Alex would combine to start developing solutions to solve the crimes against efficiency and creativity.
After giving away countless valuable business solution freebies, they realised there was an opportunity here. Coupled with this and their desire to work in a flexible environment, The Marketing Detective Agency was born!
Our mission is to empower businesses, of any size, to reach sustainable growth through creative marketing solutions and by building meaningful relationships. The ocean is also somewhere we find our happy place so we play our part in saving the Ocean by supporting 4Ocean.com. Our values are very simple:
We are committed to developing long-term relationships with our clients and partners and building confidence and trust.
We are extremely passionate about the industries and clients we serve and our clients’ marketing and communication needs.
We work hard and play hard so we believe it is important to not take ourselves too seriously and try to have some fun while doing it.
We insist on honesty and fairness as the guides against which all our actions must be measured, and we dedicate ourselves to walking the high ground in all our actions.
We are entrepreneurial and thus take risks, reach beyond boundaries and experiment.
We make it happen. Once we commit, there is no such thing as impossible. We live for being innovative and determined.
Throughout her career, she is known as the one who delivers. With a passion for efficiency and a keen ability to take a big idea and break it down into manageable deliverable tasks, Erica is a project manager at her core.
Her love of travel and meeting new people has also led to experience across multiple countries, fully embracing each new culture and getting to know amazing people.
She has over 20 years of experience in both marketing and sales with a mix of corporate communications, brands and direct response marketing, business analysis and project management skills.
A man of many talents, Alex is a master observer of human nature – and he uses much of that material in his creative work.
He has a deep passion for all things creative and can come across as non-conforming while he rebels against the status quo. This combination of detailed observation and rebellion results in unique and surprising outputs in all aspects of design.
From photography and music to design and creation of TV ads and websites, Alex has an intense sense of style and colour (despite being colour blind). With over 1,000 creative execution materials under his belt, his experience is difficult to match.