For many, the end of the year is an opportunity to relax and celebrate the start of the new year in style. It’s a time for prosecco and fireworks; a time for resolutions and bonding with family. For marketers, however, the start of the new year is a chance to start thinking about new year marketing campaigns and how we can improve our activities in the year ahead.
While everyone else is shutting up shop mid-December, marketers and salespeople are thinking about what can be done to deliver more value to prospects, leads and customers over winter and into the new year.
A little marketing activity over the winter season and into the new year can help to generate more interest in your business and provide more value to your prospects and customers. You may lack the marketing budget of a big business, but you can use simple methods to reach new and existing customers.
1. Review your Target Customer
Use this period to review your target clients and the key personas you are targeting.
Has anything changed? Has your business changed and are you now targeting a slightly different client? Or has your client changed? Perhaps they are using different social media channels now? Or have changed the time of day they are active?
It does not need to be a major change. Even a small change can make a big difference to your marketing message or even your marketing approach.
Update your client profile and make sure your marketing is a hit for 2023.
2. Review your CRM database
Keeping your CRM system up to date by cleaning out old data and removing old contacts will ensure that you are getting the most out of your CRM system. It might even end up saving you some money!
Before you remove anything make sure to back-up the data, just in case you get a bit too carried away with the clean!At least then any accidental deletes can be reversed. After you are done backing-up your data you can go through the user list and remove any old users that might no longer work for your company or who no longer use the CRM system.Now you are ready to start going through your system!
A. Remove contacts that you no longer have contact details for
B. Delete old and outdated data
C. Delete any old email templates
D. Identify any workflows or automations that aren’t needed anymore
E. Has any of your data reached its maximum storage time as dictated by GDPR rules?
3. Run an end of year report
Run an end of year report for all your key marketing metrics. The annual metrics can be used to both review your performance against expectations but also to set the baseline for what you want to achieve in the year ahead.
A. Website visitors
B. New customers
D. Emails sent and their open rate and click through rate
E. Social media followers, clicks and conversations
4. Map out your social media strategy for January
Getting ahead of the game can be really helpful, especially for January.
If you use key dates and messages in your social media, here are a few ideas for January which can add a bit of life to your social media.
1st Jan - New Years Day, National Hangover Day, Euro Day, National Bloody Mary Day
2nd Jan - National Cream Puff Day, World Introvert Day, National Science Fiction Day, National Buffet Day
3rd Jan - National Drinking Straw Day, National Chocolate Covered Cherry Day
4th Jan - National Trivia Day, World Braille Day, World Hypnotism Day, National Spaghetti Day
5th Jan - National Bird Day, National Keto Day, National Whipped Cream Day
6th Jan - National Cuddle Up Day, National Technology Day, National Shortbread Day, National Bean Day
7th Jan - National Play Outside Day, National BobbleHead Day, National Tempura Day
8th Jan - Earths Rotation Day, World Typing Day, National Bubble Bath Day, National English Toffee Day
9th Jan - National Clean off your desk day, National Apricot Day, International Choreographers Day
10th Jan - National Bittersweet Chocolate Day, National cut your energy costs day
11th Jan - National Milk Day, National Human Trafficking Awareness Day, Heritage Treasures Day
12th Jan - Kiss a Ginger Day, National Curried Chicken Day, National Pharmacist Day, National Marzipan Day
13th Jan - National Sticker Day, National Peach Melba Day, National Rubber Ducky Day
14th Jan - World Logic Day, Ratification Day, National Dress up your Pet Day
15th Jan, Blue Monday, National Bagel Day, National Hat Day, National Strawberry Icecream Day
Marketing results don’t just happen by chance. Doing a little bit of planning and creating a strategy ensures you’re targeting the right people, with relevant content that appeals to them. The more time you spend creating a clear strategy, the more opportunities you create to sell.
Happy New Year to you and your family and if you need any help with your marketing, feel free to contact us.