Read the Temperature
Why Your Marketing Isn't Working — and the Temperature Method for Fixing It
By Erica Mackay, founder of The Marketing Detective Agency
Buy on Amazon →Available now in paperback, hardback and ebook
Not ready to buy yet? Read the introduction free.
The same case that opens the book — the library in Welkom, the giraffes, the four temperatures. No email required, just the full introduction.
Read the introduction free →Your marketing isn't broken. It's aimed at the wrong moment. You've tried the tactics. The content calendar, the lead magnet, the "value-first" posts everyone recommends. Some of it worked, once. Most of it didn't. And you've started to wonder if the problem is you.
It isn't. The problem is that every piece of marketing advice assumes your ideal client is a type of person — an industry, a job title, a demographic. But clients don't buy because of who they are. They buy because of where they are: how urgently the pain is pressing, and how ready they are to act on it.
That's the Temperature Method — a way of reading exactly how ready a prospect is to buy, and speaking to that moment instead of guessing at their identity. Once you can read it, you stop writing marketing that talks past people and start writing marketing that meets them exactly where they are.
Part investigation, part confession, part field manual — built on twenty-five years reading rooms for a living, first as a close protection officer, then as a marketer who never stopped watching for the tell. Read the Temperature gives you the method, the evidence, and the case for why your next client is closer than you think.
The Temperature Method
The framework at the heart of the book, explained step by step.
Real investigations
Evidence-led case studies, not hypothetical personas.
A field manual
Practical enough to apply to your marketing this week.
About the author
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Erica Mackay MCIM, founder of The Marketing Detective Agency. Before she read markets, she read rooms. Erica spent nine years as a close protection officer before spending twenty-five in marketing, including six years as Head of Marketing EMEA at AIG running campaigns across sixteen European markets, before founding The Marketing Detective Agency to bring the same evidence-led approach to consultants and coaches whose marketing had stopped working.
Erica lives in Oxfordshire and holds MCIM status with the Chartered Institute of Marketing. Read more about Erica →