Real conversations with small business founders who are making purpose work commercially. Six spokes. One centre. One honest conversation at a time.
Turning inertia into energy
Most small businesses are doing more good than they can articulate. The Purpose Pinwheel Podcast investigates that good and shows what happens when purpose stops being a values statement on the wall and starts driving real commercial results.
Your story makes a difference. We built this show to help you tell it.
The Purpose Pinwheel is a framework built around six spokes and one centre. When all six are aligned, purpose stops being a cost and starts being a growth driver. The ultimate destination is Restoration: a business that gives back more than it takes.
We sit down with a small business owner and investigate how purpose is working in their business. Which spokes are spinning? Which are stuck? What would they do differently?
Becks and Erica take one spoke of the Pinwheel and go deep - with a guest expert or solo. Practical, framework-led, ending with something you can act on this week.
On a mission to inspire agents of change for nature and wellbeing. Becks helps purpose-led founders craft brands fully aligned with their values. Carbon literate. ASP member. Good Business Charter accredited.
25+ years diagnosing why good businesses stay invisible. Former Head of Marketing EMEA at AIG. Author of Giraffes Don't Eat Steak. Specialist in purpose-led positioning and strategy for SMEs.
Together: strategy meets story. Commercial meets conscious. The Marketing Detective asks the questions that reveal what is really going on. The Brand Naturalist uncovers the story that is already there, waiting to be told.
Three minutes. Six questions. One spoke-by-spoke score of exactly where your purpose is working - and where it is stuck. Free, no signup required.
Take the diagnosticIf purpose is doing real work in your business - or if you are figuring out how to make it - we want to hear from you. No script. No polish required.